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20 Jun 2023

How To Improve Your eCommerce Conversion Rate

When it comes to the eCommerce industry, everybody wants to continue growing their stores and gaining new leads to convert into paying customers. That’s why there’s such an emphasis on having modern-looking and interactive websites these days. The good news is that all of the latest eCommerce practices and innovation efforts seem to be working! Recent statistics indicate that the average conversion rate in the eCommerce market increased by 14.17% from 1.77% to 2.02% in May 2023 compared to May 2022. This is a key metric to track your success, as improving your eCommerce conversion rate ultimately leads to increased revenue and business growth. In this blog post, we will explore what eCommerce conversion rates are, why they’re so important, and how to improve them through a few different strategies.

What Is An eCommerce Conversion Rate? 

A store’s eCommerce conversion rate is the percentage of website visitors who complete a desired action, such as making a purchase, subscribing to a newsletter, or signing up for an account. This is a crucial metric for online businesses as it measures the effectiveness of their website’s back and front-end design when it comes to turning visitors into customers. Naturally, there are several factors that can affect eCommerce conversion rates, such as website design, product offerings, pricing, and marketing strategies. Tracking and analyzing your conversion rates is essential for identifying areas of improvement and optimizing your online store for better performance. 

Now, to actually calculate your e-commerce conversion rate, you can just divide the number of website conversions by the number of store visitors and multiply this by 100. This will be your site’s eCommerce conversion rate! Of course, it’s possible to keep adjusting your site to better this over time. Here are a few different ways to improve your eCommerce conversion rate! 

5 Ways To Improve Your eCommerce Conversion Rate

Add personalization features. 

As we mentioned in our 2023 UI/UX trends article, personalization can enhance the customer experience by showing them relevant products and marketing messages based on their browsing history, preferences, and previous purchases. To implement personalization features on your site, you can use cookies and tracking pixels to gather data about your visitors' behavior and analyze customer data to generate personalized product recommendations based on customer demographics, interests, and purchase history. The primary example of an eCommerce business that has successfully implemented personalization strategies is streaming-giant Netflix, which offers personalized movie and TV show recommendations. 

Offer multiple payment and shipping options. 

Providing a variety of payment and shipping options can make it more convenient for customers to complete their purchases - increasing the number of leads that actually convert into paying customers thanks to the wide variety of options and ease of purchase. A few features to add to your site would be a checkout system that accepts multiple payment methods - such as credit cards, PayPal, and digital wallets - various shipping options, including standard, expedited, and international shipping with clearly displayed estimated shipping costs and delivery times during the checkout process. This will make your online business accessible to anyone! 

Optimize product listings and descriptions. 

Accurate and engaging product information is crucial for convincing customers to make a purchase - which is why your site might need a complete update to better fit the 2023 standards. To write effective product descriptions you should highlight key features and benefits of the product, use descriptive language that appeals to the senses, include relevant keywords for SEO purposes and to help customers identify their needs, provide detailed product specifications, such as size, weight, and materials, and utilize high-quality product images and videos to showcase your products from different angles and in various contexts.

Improve the overall user experience. 

We mentioned UI/UX design earlier in this article, and we really can’t understate the importance of this practice when it comes to  A visually appealing and user-friendly website that plays a significant role in attracting and retaining customers. To improve your website design and UX, consider using a clean and organized layout with easy-to-read fonts and consistent branding, ensuring that your site loads quickly and is mobile-responsive, including clear navigation menus and search functionality, and utilizing high-quality images, videos, and graphics

Add site and product reviews from other customers. 

It’s never a bad idea to increase the existing trust between you and your customers. So what better add-on than a few testimonial features to show you can be trusted? Incorporating customer reviews and ratings on your product pages like positive reviews build trust and social media proof of stay, encouraging potential customers to convert into paying clients when they see your offerings are already well-loved by many. 

Ready To Try Custom eCommerce Development And Improve Your eCommerce Conversion Rate? 

While there are certainly a plethora of ways to improve your eCommerce conversion rate, implementing many changes o strategies at once can be challenging if your company isn't used to the process. That’s why at Blue Coding, we offer custom e-commerce development services with solutions that play a significant role in improving your organization’s e-commerce conversion rates. With our custom development team’s expertise and solutions specifically tailored to eCommerce businesses, we can assist you in implementing advanced strategies and optimizing your online store for maximum conversions - creating both short and long-term results. If you’re looking to get top-notch results from a dedicated tea of professionals that can target exactly what your store needs to succeed, look no further. Contact us to schedule a free discovery call and learn how we help your eCommerce store get to the next level!

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