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A technical site audit is a process of evaluating and analyzing the technical aspects of a website in order to identify any issues that may affect its performance, security, or search engine optimization (SEO). This process typically involves using specialized tools and software to scan the website and generate a report detailing any issues that are found. A site audit also allows the organization to identify and solve issues with the website that may be ruining the user experience. Analyzing the website's coding, server configuration, and overall infrastructure is also an essential part of site auditing. An organization can hire digital marketing agencies for site auditing but it is recommended to consult and hire professional web developers to carry out the site audit, especially if the website was made by developers as a technical custom development project. In simpler words, carrying out an audit of the technical aspects of a website is the quickest and easiest way of improving website performance and increasing traffic.
Importance of Technical Auditing of Websites
Firms and startups often tend to neglect the technical site audit, especially if they are not aware of its importance or do not have the resources for carrying out the audit. However, it is crucial for companies to invest in website auditing in order to ensure good performance, security, and user experience of their website, especially if their website is a result of technical custom development. Knowing the importance of site auditing and how to perform technical site audit is essential for the growth of an organization. There are many reasons why it is important for you to audit your site, such as the following.
Performance of the Website
A technical audit can identify issues that are affecting the performance of a website, such as slow loading times or issues with the site infrastructure. If a website is hosted on poorly configured servers or has insufficient bandwidth, it may perform poorly and have slow loading times. A technical audit can identify these issues and help to fix them.
Security Risks
A website technical audit makes it easy to detect potential security risks in the website's code or infrastructure. Auditing a website helps to detect and fight off any malware, which helps in ensuring that the website will be protected in the chances of a cyber attack.
Optimising Website for Mobile Devices
A technical site audit can identify issues that may negatively impact the mobile user experience, such as pages that are not optimized for mobile devices or slow loading times on mobile networks. Improving the mobile user experience can increase the number of mobile visitors to the site, which can lead to increased revenue. By ensuring that a website provides a good user experience for mobile and desktop users, businesses can increase the likelihood of attracting and retaining customers.
How to Perform a Technical Site Audit?
Performing a technical site audit is very crucial for an organization and the process consists of a few steps, which may vary depending on your website and its features. A typical technical custom development website auditing procedure follows the steps listed below.
Website crawling refers to the automated process of visiting and analyzing all the web pages of a website. This process is carried out by a 'web crawler' or 'spider' software. As it visits each page, it extracts information such as the page's content, links to other pages, the loading speed of pages, and metadata.
Any link-related errors on the website, such as broken links or false redirects, are analyzed and fixed. The internal and external linking of the web pages should be checked to make sure that it is easy to navigate from one page to another.
Analysis of the website's metadata is carried out, including the title tags and meta descriptions, to ensure that they are relevant and accurately reflect the content of the pages.
The loading time and the overall performance of the web pages are analyzed. Software such as Google PageSpeed Insights, Pingdom, and GTMetrix can be used for carrying out such performance tests.
Reviewing the website's mobile-friendliness and responsive design is critical as it helps ensure that the webpages are optimized for users on all types of devices.
The next step is to review the website's navigation and structure. The URLs of the web pages should include clear and concise words instead of random characters and numbers. Also, it is important to check the hierarchy of the pages on the website and make sure they are organized in a logical and intuitive way.
Precautionary Measures to Take When Performing a Technical Site Audit
Taking precautionary measures when performing a technical site audit is absolutely vital. There are several potential risks that you should be aware of and take steps to mitigate, including:
Taking measures to enhance the security of company data and intellectual property is important when performing a site audit. When accessing and reviewing a website for audit, you will be handling sensitive information such as login credentials. It is important to ensure that this information is kept secure and not shared with unauthorized personnel.
Before you dive into the auditing process, make sure that the device you are using, such as your laptop, has an active firewall and antivirus software. This is to protect your device from any possible malware or virus that may have infected the website.
Before signing a non-disclosure agreement with the company whose website you are to audit, you should be aware of any legal issues that may arise during the audit, such as privacy laws and intellectual property rights. Make sure to obtain the necessary permissions and follow all relevant laws and regulations set forth by your client.
Audit Your Website with Blue Coding
Consulting and hiring technical site auditing experts is recommended as they have the right expertise and qualifications to perform a site audit. Finding the right expert for this task can be a challenge and can consume a lot of your time. Hence, we recommend leaving this hassle to us. At Blue Coding, we have a team of highly skilled and qualified IT professionals who are trained to perform their best at the services we provide. Our professional technical auditing team delivers the best result, making sure that the user interface and backend sides of your website are a seamless experience. For more details on our services, contact us now.
